Coffeebar Vancouver Branding

A new coffee chain was opening in Gastown, the historic district of Downtown Vancouver and was in need of an identity. I worked with them to build the brand from ground up.

The design inspiration is based on latte art from the top of a steaming cup of espresso. For an espresso connoisseur, this symbol is a recognizable one. The design has a very modern, simplistic feel. It was applied to signage, decals, coffee cups, stickers and napkins. The client wanted to invoke an upscale, somewhat exclusive feel. A colour palette of deep reds, greys and silvers were chosen to portray this feel. The symbol is iconic and may stand on its own as a communication tool for the brand. Bold signage was created to illuminate this great spot in the middle of Gastown.