BIABC Branding

BIABC is the overarching organization for all of the BIA’s in British Columbia. I was brought in to create the branding for the organization.

The stylized arrows in the logo communicate leadership and networking in an overarching shape (an abstract cover or umbrella) which connect BIA to BC. I have chosen and customized the font to connote a friendly and professional feel. “BC” has been connected to further communicate the concept. This is a very modern font which is memorable, effective and legible at all sizes. The logotype could be used on its own if preferred and the strong arrow graphic lends itself well to use separately on all collateral pieces.

This brand is friendly, yet credibility-based and professional.

The project included an identity, brand guidelines, stationery, newsletter & website design.