Pop Art Jean Sale – Below the Belt

Below the Belt wanted a fun campaign for their denim sale. This campaign was designed by me from concept to finish and included photoshoot direction, design, production, window display direction including prop design and custom illustration. 

This concept is based on is an art movement named “Pop-Art” that emerged in the United Kingdom and the United States during the mid- to late-1950s and made famous by the likes of Andy Warhol and Roy Lichtenstein. 

For these graphics, I conducted the photo shoot with jeans wear models and turned them into Pop-Art with custom illustration. The graphics were used in window displays, signage and website graphics.