ICBC – The Road Ahead Branding

The Insurance Corporation of British Columbia (ICBC) is a provincial crown corporation in British Columbia that provides auto insurance to drivers in British Columbia. I created a logo and brand design for “The Road Ahead” which was the internal communication brand for the employees at ICBC. It was rolled out on to pieces such as newsletters and other documents and guides. I created the monthly newsletter that was inserted into a larger ICBC newspaper for employees.