Robson Street – Three Amazing Blocks Campaign

Robson Street is the most famous shopping and dining destination in Vancouver. I had created the new Robson Street brand and they needed an ad campaign that would reflect their new look.

A fresh campaign was applied to transit and print advertising, street banners, as well as social media and websites. Most of the advertising was placed outside of the downtown core, targeting shoppers from the outlying areas, hoping to bring them in for the Robson shopping experience.