Salute Cucina Branding

Salute Cucina is a small cafe specializing in Italian dishes and coffees. The branding conveys a modern feel in a space to enjoy Italian food with traditional, but upscale meals. It is authentic Italian with a slight fusion added by chef Theresa Fuessel’s talents. Along with the new brand design, they needed signage for indoor and outdoor, menu covers and design, mailer pieces, gift certificates and a one page website design to guide people to the restaurant.

This client wanted to dress up the space in a way that would attract customers without renovating. I worked as a consultant to guide them on how to make the most of the brand and the space that would be inviting to customers. I avoided cliche Italian images and colours, and this helps them stand out amongst the other competitors in the neighborhood.