Summerfest – Below the Belt

Below the Belt is a lifestyle retailer that started in Edmonton in 1978. They currently have over 25 stores across Western and Central Canada. For their summer sale, they wanted a campaign based on the style of the Psychedelic Poster Craze of the 1960s. These graphics were illustrated by myself and enhanced using typography that was customized to mimic this Psychedelic style. 

The style was applied to window lightbox displays, posters, decals, web graphics and sale signage.